Strategic ideal can be defined as a state or an aim one strives to achieve. It is distant, distinct, and desired. It can describe what one wants of oneself, one’s activities or its deliverables, or one’s environment.
Strategic ideal is encompassed by:
- vision – what one aspires to achieve
- mission – what one aspires to do in achieving
- values – what one aspires to adhere to in achieving
- reason – why one aspires to achieve
- goals – how one measures progress